Newsletter strategy and development
Despite the popularity of social media, newsletters remain one of the best ways to connect with prospective and current clients.
They’re a direct line of communication that allow you to share who you are and what you do without the risk of getting buried by changing algorithms or competing content.
Yet too many newsletters read like a community bulletin board packed with announcements and promotions that readers skim and quickly forget. Or they’re filled with bland updates that put everyone to sleep.
We can do better than this.
I help business owners and organizations create newsletters that people actually want to read. With clear themes, recurring features, and a conversational tone, your newsletter becomes a lively mini-magazine that delights readers by humanizing you and showcasing your expertise. It’s a proven way to strengthen client relationships and generate new business.
Let’s get started.
Heading
Depending on where you are in the process, I can help in three ways:
-
Don’t have a newsletter and aren’t sure where to start? I’ll help you develop one from scratch.
This includes:
Defining the newsletter’s purpose, audience, and goals
Creating recurring sections or features
Establishing a clear format and structure for each issue
Designing an editorial calendar
Developing templates and style guidelines
-
Already have a newsletter? I’ll review what’s working and what’s not and recommend ways to improve the content and format.
This includes:
Reviewing competitor newsletters to identify best practices
Ensuring your content aligns with your goals and target audience
Analyzing metrics to identify the types of content that engage your readers most
Evaluating structure, tone, and readability
Recommending new sections, themes, or recurring features
-
Once your newsletter is up and running, I can manage the process from issue to issue.
This includes:
Planning the editorial calendar
Assigning or writing content
Coordinating contributors and editing submissions
Scheduling distribution
Reviewing analytics and adjusting strategy
What if your newsletter could generate consistent sales?
[UPDATE] For years, Samantha Hostert relied on social media to reach customers. In this short video, she explains how adding a newsletter changed that.
“Having a newsletter has helped me be much more intentional about the way that I market my business. It’s helped me stay top of mind and remind people to shop my pottery every single month.”
-Samantha Hostert, Owner, Samantha Hostert Ceramics
What my clients are saying…
Newsletter:
Sam Hostert
Owner of Samantha Hostert Ceramics
“Thanks to Laurie’s help, my newsletter has become a revenue driver.”
“As connecting with customers on social media has become more competitive, I’ve turned to newsletters to build a following for my pottery business. Thanks to Laurie’s help shaping my ideas into clean, compelling content, my newsletter has become a consistent revenue driver.”
Tim Parker
“It’s a huge relief to have Laurie manage the process of engaging our clients.”
“Laurie has written the newsletter for my content development firm every month for the past three years. We have an hour-long discussion to determine the theme, and then she puts it all together. It’s a huge relief to have her manage the process of engaging our clients with high-quality content.”