Writing workshops

Wordiness. Jargon. Burying the main point. 

These are just some of the writing habits that keep people from connecting with their audience. I teach business professionals how to break these patterns and capture people’s attention. Through a mix of instruction, discussion and real-time exercises, participants learn how to:

  • Know their audience

  • Get to the point 

  • Use active voice 

  • Cut needless words

  • Illustrate their points

These principles may sound simple, but their impact is profound. After my training, one business development team cut the length of their client emails in half by deleting unnecessary words. Another tax team strengthened their arguments to auditors by switching from passive to active voice. 

In both cases, small but mighty changes increased the chances that readers would read the entire message, absorb it, and take action. 

My approach

What makes me different

Most people don’t know why their writing isn’t resonating with readers. In my workshops, I use samples of the participants’ own writing to create “before” and “after” examples so they can see firsthand how a few simple changes can make their writing stronger. ‍ ‍

How AI can and can’t help

Writing is hard, and there’s no denying that AI can help streamline the process. But to use AI effectively, you first need to understand the fundamentals of good writing. 

Without that foundation, you’ll end up with language that sounds stiff and generic. People can tell when something was written by AI, and they typically don’t like it. 

That’s why I start by teaching the principles of good writing, then show you how to apply them using tools like ChatGPT, Claude, Gemini, and Copilot. AI becomes a collaborator, not a substitute for critical thinking, creativity, and human insight.

The result? You can write better and faster without sacrificing the original ideas and authentic voice that engage readers.

Writing workshops are for

Anyone whose job involves turning expertise into clear, persuasive writing, including:

  • Business development, marketing, and communications teams

  • HR and learning and development professionals

  • Operations and practice management teams

  • Client-facing professionals (lawyers, consultants, financial advisors, etc.)

[Placeholder] Training packages for groups of all sizes

My training is typically delivered as a series of three sessions spaced over several weeks. Sessions are held virtually or in person and work well for groups ranging from 5 to 500 participants. 

  • How to avoid the five most common mistakes business professionals make.

  • How to use Gen AI tools like CoPilot or ChatGPT to apply these fundamentals while maintaining an authentic voice.

  • Step-by-step guidance on applying these principles to the specific types of content your team struggles with.

    Deeper dive workshop options:

    • Emails and internal communications

    • Proposals and other business development materials

    • Marketing content (case studies, press releases, social posts)

    • Thought leadership (articles, reports, blog posts)

    • Website content (bios, practice descriptions, service pages)

    • Newsletters and client updates

Customization and 1:1 coaching

My three-step workshop series

Every team is different, so I can tailor the workshop topics and number of sessions to fit your needs. I also offer one-on-one coaching for those who want additional support.

What clients say

What if your team could make every word count?

[UPDATE WITH NAME/ROLE]

Learn how Studio 3C helped Hyatt’s tax team communicate complex financial information more clearly and concisely. 

What clients are saying…

  • “Months later, people still talk about the writing tips they learned.”

    “Laurie led a fantastic presentation for our professional services firm. One of our principals commented that she learned more about writing from Laurie in 90 minutes than she had in all of college and graduate school."

    — John Jennings, Chief Strategist at ArchBridge Family Office

  • “She makes complex writing concepts easy to apply.”

    "Laurie’s writing workshop was a game-changer for our 350-member team. Her practical tips and engaging style made complex writing concepts easy to apply."  

    — Marty Brooks, CEO, Wisconsin Center District

  • “Clear communication and rigorous analysis distinguished the team from prior vendors we engaged.”

    “Since Laurie’s workshop, my tax team’s writing has dramatically improved. Their writing has become much clearer and more concise.” 

    — Eileen Rainey, Vice President of Transaction and Real Estate Taxes, Hyatt Hotels

Connect with Laurie